This time we will talk about "Developing successful Marketing and Organizational strategy"
 Core values are the organization's fundamental, passionate, and enduring principles that guide its conduct over time. So there's mission is a statement of its function in society. identifying its customers, markets, products, and technologies.
To set a strategic direction, we need to answer 2 questions
1. where are we now ?
2. where do we want to go ?
The first answer will be to identify its competencies, cutomers, and cometitors.
the second answer is accomplish with business portfolio analysis and diversification analysis.
  I think a lot people heard about marketing strategy. So, what is that on our book ?
A marketing strategy is the means by which a marketing goal is to be achieved , usually characterized by a specific target market and a marketing program to reach it.