Marketing is the activity for creating, communication, delivering, and exchanging offerings that benefit the organization, its stakeholdersand society at large. To serve both buyers and sellers.
1. To discover the prospective customers needs and wants.
2. To satisfy them.
So, In this book mainly talking about how we can achieve these 2 objectives, which is the trade of things of value between buyer and seller so that each is better off after the trade.
The first objective in marketing is discovering the needs and wants of prospective customers.
A need occurs when a person feels deprived of basic necessities.
A want is a need that is shaped by a person's knowledge, culture, and personality.
The second objective in marketing is satisfying needs and wants.
So, what is successful marking ? It is a marketing to provide sufficient value to gain loyal, long-term customers.
then we should know what is customer value. It is the unique combination of benefits received by targeted buyers that usually includes quality convenience, on time delivery, and both before-sale and after -sale service at a specific price.
No comments:
Post a Comment