The decicion to purchase a product is not as complicated as it's made out to be. At its most basic, a sales program is defined principally by what you sell, who you sell to, and how you sell. Beyond that , it all boils down to staying focused on the details outlined next, suitable for both sales representative and for owners of small businesses.
Learn about what you are selling.
In my own words it menas you should fall in love with your products, proud of your products. A good salesperson loves sales, is motivated by what they're selling, and transfer this enthusiasm and belief to the customer. But sometimes there are still some customers walk away.
So, you need to learn how to listen to customers and to read their body language. Avoid inteterruping or disagreeing with a customer, and provide your customer with space to talk.
Always remember, make the customer comfortable and you're off to a good start in selling your product.
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