how to let costomer buy our products( part 3)

After know what you sell, who you to sell, let us learn about how to start selling.
     Instead of asking the close-ended question" May I help you?", ask the more positive, open-ended" Are you looking for something for yourself is it a for someone special ?" And be alert to making comments on the product before getting into a deeper discussion with the customer, such as " these long legged computer stands are really popular this summer."
   Position the product in the best spectrum of the market possible. Mark H, McCormack calls this finding your " biggest bulge of buyers", and not pitching the product too high or too low in terms of affordability and luxury.
  Position the facts about the product according to the person you are selling it to. You may have a handful of different facts, but it's up to your skill to know which of those facts best serve each individual sale.
   Position the facts so that they reflect the desired perception. However, don't fudge facts or lie outright. This is about perception.
   Position the facts so that they transcend the product itself. This means that the desirable, positive values associated with the product sell the product and have very little to do with the product itself.